From the CLARITY Insider series by Peter J. McLean — practical insights for leaders, organisers, and keynote sponsors. One of the most important things you can do as an event sponsor is to decide what outcome you want from a Keynote. Do you want your audience to be challenged , to make sense of everything they’ve heard, to be motivated to act, inspired , encouraged —or even intentionally made uncomfortable so they think differently? What do you actually want them to do when

What do you do with difficult conversations? One of the key factors in handling difficult conversations is to first identify two underlying aspects at play by asking yourself these two questions: 1) What is the principle reason for my need to address the person - Constructive or Destructive ? If it's constructive, then I am discussing something that will benefit others and our shared goals or is for the purpose of maintaining a standard or achieving an outcome that is of ben