From the CLARITY Insider series by Peter J. McLean — practical insights for leaders, organisers, and keynote sponsors. One of the most important things you can do as an event sponsor is to decide what outcome you want from a Keynote. Do you want your audience to be challenged , to make sense of everything they’ve heard, to be motivated to act, inspired , encouraged —or even intentionally made uncomfortable so they think differently? What do you actually want them to do when